As our community grew, we realized families needed more than just non-toxic cleaning products—they needed a better way to shop overall.

But today’s marketplaces prioritize profits over people, leaving conscious consumers with few trustworthy choices. 

That’s why we created Truly Free, a marketplace built on trust, transparency, and community—where shopping is intentional, brands are authentic, and every purchase makes an impact.

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From a safer home to a Truly Free marketplace

We’re on a mission to empower sellers, creators, and customers to connect in the most truthful and transparent way

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From Transparency in Products to Transparency in Shopping

A Truly Free Life

Whether you started as a Truly Free Home customer or are just discovering Truly Free, you're part of something bigger

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Support brands that align with your values

Discover the possibilities of being Truly Free

Join us in the movement

16 years ago, our newborn son developed a severe rash. Doctors prescribed pharmaceuticals, but one phone call changed everything—a friend asked, "What laundry detergent are you using?"

We discovered that hidden chemicals in everyday products were making him sick. That moment sparked a mission: to free families from harmful toxins and plastic waste. 

Truly Free Home was born, offering safe, refillable, and effective cleaning products for a healthier home and planet.

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It all started with one home...

Shop transparently with brands that share your values

Support independent sellers and like-hearted businesses

Every purchase earns rewards, allowing you to save while making a difference

Turn everyday shopping into real impact

Truly Free is more than a marketplace, it’s a movement. We've built a platform that puts people first, where:

What is Truly Free?

We started by freeing homes from toxic chemicals. Now, we’re freeing the market itself—giving people real choices, real rewards, and real impact.

Every dollar spent on Truly Free supports businesses that care and rewards you in real-time, ensuring that your hard-earned money fuels a better future.